I provide companies in the wine and food industry

flexible solutions at work peaks or as an interim consultant.


New design turned the trend in both Sweden and Norway

Trend break: -12% turned to +18%

Sales increase: +200,000 liters in 2018


The Chapel Hill brand is owned by Henkell Freixenet 


Tender win from Bodegas Manzanos in Navarra.


New look and a new communication strategy.

Best selling introduction in the segment at the time
and kept high distribution going into 2019.


The brand is owned by Bodegas Manzanos/Henkell-Freixenet Sweden


“Åsa knows the process from marketing plan to quotation writing and launch. She has a solid experience and a true commercial thinking.”

Martin Stolt, former CFO and member
of the Board, Henkell & Co. Nordics

“Åsa is a driven project manager and takes great responsibility. She has the ability to get people on board and achieve good results.”

Piroska Major-Petros,
Logistic Manager Henkell Freixenet Nordic


Product manager and responsible for the launch of
Mionetto Prosecco via the ordering range.
In 2018 sales reached 773,000 bottles and a
second place in the Prosecco segment.


The Mionetto Prosecco brand is owned by Henkell Freixenet 


Blossa vintage mulled wine


Project manager for the development of four vintages; 2005-2008
Developed and implemented marketing and PR activities
Sold out before 2nd week of December!


Blossa Glögg brand is owned by Altia corporation