New design turned the trend in both Sweden and Norway
Trend break: -12% turned to +18%
Sales increase: +200,000 liters in 2018
The Chapel Hill brand is owned by Henkell Freixenet
Tender win from Bodegas Manzanos in Navarra.
New look and a new communication strategy.
Best selling introduction in the segment at the time
and kept high distribution going into 2019.
The brand is owned by Bodegas Manzanos/Henkell-Freixenet Sweden
“Åsa knows the process from marketing plan to quotation writing and launch. She has a solid experience and a true commercial thinking.”
Martin Stolt, former CFO and member
of the Board, Henkell & Co. Nordics
“Åsa is a driven project manager and takes great responsibility. She has the ability to get people on board and achieve good results.”
Logistic Manager Henkell Freixenet Nordic
Product manager and responsible for the launch of
Mionetto Prosecco via the ordering range.
In 2018 sales reached 773,000 bottles and a
second place in the Prosecco segment.
The Mionetto Prosecco brand is owned by Henkell Freixenet
Blossa vintage mulled wine
Project manager for the development of four vintages; 2005-2008
Developed and implemented marketing and PR activities
Sold out before 2nd week of December!
Blossa Glögg brand is owned by Altia corporation